E-commerce · Marketing
An Italian sports-supplement store given a face: a bold hero, a coherent category system and product visuals produced with our own AI pipeline.
Supplement buyers browse on a phone, usually between sets. Big tiles, clear prices and a cart button always within thumb reach.
A functional store with no identity: generic tiles, no hero, categories customers could not tell apart, and nothing worth sharing in an ad.
We produced a complete visual set with our AI imagery pipeline, hero, category tiles, campaign shots, art-directed to look like one brand, then rebuilt the storefront around six real categories and wired the shop into the marketing that feeds it.
A working store with no hero, no art direction and nothing worth putting in an ad. It sold products but said nothing about the brand.
We produced a complete art-directed visual set through our own AI imagery pipeline: hero, category tiles and campaign shots, all in one look.A storefront that can carry a campaign.
Ninety products in categories that looked identical, so people gave up instead of narrowing down.
Six real categories with their own visuals, plus price and category filters on the store page.Shoppers can narrow down in two clicks.
The most-clicked elements on the site led to dead ends.
We fixed the tile links and rebuilt the homepage around the category structure so every click lands somewhere that sells.Every entry point works.