E-commerce · SEO · Performance
An engraving and promo-products shop with over 2,500 products, a live product configurator and a catalog rebuilt for search. Then tuned until mobile pages answer in 0.11 seconds.
Most of the traffic is a phone in a workshop or on a couch. Cached pages, WebP images and a layout that stays readable at 390px wide: the storefront answers in 0.11 seconds on mobile.
A huge catalog nobody could browse: thousands of untagged products, slow mobile pages, express-pay buttons breaking checkout, and a storefront that search engines half-ignored.
We rebuilt the storefront end to end: full-page caching and image pipeline (66,000 WebP conversions), a product configurator customers use on the product page, catalog-wide tagging so 2,462 customizable products are actually findable, and meta, canonical and hreflang cleanup for search.
Over 2,500 products with no tags and no filters. The customizable and engraveable items, the ones people actually come for, were invisible in a wall of SKUs.
We tagged the whole catalog: 2,462 products marked customizable, 867 engraveable, then added storefront filters and a curated block of 58 bestsellers on the homepage.A catalog you can browse instead of scroll.
Uncached pages and full-size images served to phones. Visitors were waiting seconds before anything appeared.
Full-page caching, gzip, and 66,000 images converted to WebP through an automated pipeline.Mobile TTFB down to 0.11 seconds.
Express-pay buttons and configurator bugs dropped customers on the checkout page, after they had already decided to buy.
We fixed the checkout path and moved the product configurator onto the product page itself, where the decision happens.Configure and buy in one flow.
Missing meta descriptions, wrong canonicals, no hreflang across three languages, and no Google Business Profile.
Meta, canonical and hreflang cleanup across the catalog, plus a filled-in Google Business Profile.Indexed properly, in every language.