E-commerce · Before & after

Grafline

The same business, five years apart. On the left, grafline.si as the Wayback Machine archived it in October 2021: a brochure site built on WordPress and Revolution Slider, red wall to red wall, with no way to buy anything. On the right, grafline.eu as it runs today.

SectorPrinting · Engraving
Year2021 → 2026
ServicesRebuild · E-commerce · SEO
StackWordPress · WooCommerce
Beforegrafline.si · 24.10.2021
grafline.si in 2021, archived
Aftergrafline.eu · today
grafline.eu today

The “before” is a Wayback Machine capture of 24 October 2021, reproduced as the archive replays it — the hero slider image was not preserved in the crawl, so that band renders empty. Everything else is the site as it stood. Both are our own property, which is why we can show them.

The brief

The old site described the work but could not sell it. Every enquiry arrived as a phone call or an email, was priced by hand, and the catalogue lived in a drawer. The rebuild had to turn a brochure into a shop without losing the people who already knew the name.

What we built

A WooCommerce storefront in Slovenian and English: a category-led homepage, a product catalogue in the thousands, per-variation photography, a print and engraving configurator, and the trust row of real clients that the old site never showed.

Open grafline.eu
Next project Grafline Shop